Experiential Events/Project Case Studies
Hulu Mobile Tour
Designed and produced immersive and culturally relevant activations within the footprint that built awareness for the overallHulu brand and the relevant titles, underscoring Hulu’s commitment to
diversity, representation and Comunidad.
Guests were able to customize complementary fashion items with
iron-on patches and receive airbrushed body art designs inspired by
the artwork and content on Hulu's dedicated Acentos Bienvenidos
Hispanic & Latinx Stories hub. Guests also danced the night away
with professional Latin dancers and snapped photos in front of back-
drops inspired by their favorite Latinx Hulu shows/movies.
Key target media outlets such as Univision’s “Despierta America",
Buzzfeed’s “Pero Like" and MITU covered the event and culturally
relevant influencers (Leo Gonzalez, Christian Garcia, Alejandro
Rosario, Puro Pinchesa) were invited onsite to amplify overall reach/
impressions and participate in meet and greets with attendees.
DreamWorks Animation
Generated buzz and awareness for three major DreamWorks Animation shows: Gabby’s Dollhouse, Jurassic World: Camp Cretaceous, and Kung Fu Panda: The Dragon Knight. Each show had their own individual photo op and demo space within the booth. Key show moments were brought to life using ambient sounds and playful interactions built within the set. Parents and children met their favorite costumed characters and participated in hands-on activities like arts and crafts, toy demos, and spinning a themed prize wheel. Integrated monitors played exclusive show content on loop. Guests walked away with giveaways, including copies of the latest Netflix Magazines, Gabby’s Dollhouse-branded merchandise, and Jurassic Dino collectable eggs.
Disney D23 | Amazon
Worked alongside Amazon Entertainment and Character (previously Amazon Toys) to design and produce a booth at D23 Disney’s Fan Expo at the Anaheim Convention Center. The entire set was constructed of cardboard in a node to Amazon’s iconic delivery boxes. The experience included displays and activities for Marvel, Star Wars, Disney Princess, Disney’s Doorables and Amazon Glow. The activation included immersive story-telling experiences as well as Amazon Glow device demos which promoted the sales and awareness of show-exclusive products and limited-time deals. Families and attendees lined up to take photos, receive exclusive prizes from the Amazon prize wheel and purchase limited-time products on Amazon.com. The booth was such a huge success that Disney offered additional queue space to accommodate lines swelling to upwards of 250 fans.
Hermes
Designed an experiential pop-up experience in markets including San Francisco, Chicago, Aspen and Austin to spread awareness on Hermes' annual newsletter. This involved curating set elements, custom floral bouquets, custom delicacies (i.e, coffee flavors, pospicles, giveaways. etc) and more.
Additional Projects
As an Events and Marketing Manager, my continued role is to support and manage ongoing projects, client relations, experiential pop-ups, team management, vendor management and more. Please reference the gallery to the right to view other projects and events that I have managed.
